AI Browser Boom, Why Everyone Is Talking About Aside Now

● AI Browser Boom

Revealing How to Actually Use the AI Browser Aside, and Why It Is Getting Attention Now: Key Takeaways First

More important than the fact that it is an AI browser made by Koreans is its ability to actually complete work inside the browser.
Compared with development-oriented agents such as Claude Code and Codex, Aside is strong in browser automation that directly reads, clicks, enters information, and saves on websites.
It quickly handles tasks that “people repeatedly do in a browser,” such as shopping orders, ticket reservations, data collection, YouTube thumbnail creation, and content research.
An even more important point is that you can connect models you are already subscribed to and use them.
In other words, you can connect GPT, Claude, Grok, MiniMax, and even local models to design a flexible cost structure.
In this article, rather than simply introducing features, I will summarize in a news-style format where it can actually improve efficiency, why the impact is noticeable, and the core points that other people do not often talk about.

Why Is the AI Browser Aside Suddenly Gaining Attention?

Aside is not simply a “browser with AI added.”

Rather than just viewing web pages, it is closer to an execution-oriented AI browser that handles entire web tasks on your behalf.

When the user gives a command, it opens multiple browser tabs, visits the necessary websites, reads data, fills out required forms, and even saves the results.

The reason this matters is clear.

The most repetitive tasks for both companies and individuals now take place inside the browser.

Examples include tasks like these.

Filling out order forms
Entering addresses
Booking tickets
Researching content
Researching for thumbnails
Searching and summarizing
Comparing multiple websites
Organizing files
Repetitive clicking tasks

These tasks may look simple on the surface, but they actually take quite a lot of time.

Aside is a tool that reduces exactly that time.

The Most Commonly Missed Point: Aside Is Not a “Conversational AI” but a “Task-Oriented AI”

Many people think this when they first see Aside.

“Isn’t this just similar to Claude Code or Codex?”

At first, it can feel that way.

But when you actually use it, the nature of the tool is different.

Claude Code and Codex tend to be strong in development tasks.

On the other hand, Aside is much more advantageous for tasks executed directly in a browser environment.

In other words, the key point is not “which model is smarter,” but where you make it do the work.

Aside’s strengths can be summarized as follows.

Strong in web-based workflow automation
Quickly handles repetitive browser tasks
Makes it easy to manage multiple tabs at the same time
Can move through websites and work like a person
Especially suitable for personal work, personal projects, and repeated routines

Once you understand this difference, it becomes clear why some people say “it is not a big deal,” while others say “it is inconvenient to work without it.”

Real Use Case 1: Automating Book Delivery Work for Event Winners

This case is the most realistic.

There was a situation where books had to be given away through a YouTube event.

The addresses and contact information of 10 winners were collected through a Google Form, and orders had to be placed one by one on YES24 based on that information.

Normally, this kind of task is quite tedious.

Checking winner information
Copying addresses
Moving to the YES24 order page
Entering names
Entering addresses
Entering contact information
Repeating the process
Proceeding with payment

If a person does this manually, it takes a long time.

But by using Aside, multiple browser windows were opened and the task proceeded step by step, leaving the user essentially only needing to enter the password and give final payment confirmation.

The important point here is not just convenience.

It is that repetitive web-based office work can be turned into an almost semi-automated process.

This can be immediately felt in areas such as small online store operations, event management, lecture material delivery, merchandise shipping, and group orders.

Real Use Case 2: YouTube Content Analysis and Thumbnail Replacement Work

The area where Aside truly shines is content work.

For example, the workflow can look like this.

Analyze an entire YouTube channel
Extract videos with low impression click-through rates
Download the scripts of those videos
Derive thumbnail improvement directions by topic
Analyze high-performing existing thumbnail patterns
Create new thumbnails in a similar style
Save them in an image folder
Reflect priority for reference images and profile photos

If a person does this manually, it is quite cumbersome.

But you can assign it to Aside like this.

“Select only videos with an impression click-through rate of 7% or lower, use the scripts to create new thumbnail titles aimed at exceeding 7%, generate images aligned with the style of existing top-performing thumbnails, and save them in the specified folder.”

The reason this command is powerful is not simply that it generates something.

It is because planning, analysis, execution, saving, and organization are connected in one flow.

Especially in a content business like YouTube, time directly translates into revenue.

That is why this kind of browser-based automation has a bigger impact than many people expect.

Real Use Case 3: Automating Daily Routines Such as KTX and SRT Reservations

The true value of Aside may be felt even more strongly in daily routines than in work tasks.

For example, there are tasks such as KTX or SRT reservations that must be handled immediately at the right time.

People who frequently travel for lectures, business trips, or regional schedules will especially relate to this.

Departure and return train times are different
If you miss the reservation opening time, there may be no seats left
You have to wait early in the morning
A difference of just a few minutes can disrupt the schedule

In this kind of situation, if you set up a routine in Aside, it can automatically search for seats and proceed with the reservation at the scheduled time.

Of course, it is safer to leave the payment stage for final human confirmation.

But even automating just the earlier part of the reservation process creates a significant efficiency gain.

This is not just convenience; it is automation that gives back your time assets.

Aside’s Core Feature: A Structure That Lets You Freely Connect Models

Many AI browsers depend on a single model.

However, one of Aside’s advantages is that you can connect the models you already use.

Examples of connectable options include the following.

Claude
ChatGPT
Grok
MiniMax
GitHub Copilot
Kimi
OpenAI-based APIs
OpenRouter
Local models
LM Studio
Ollama
Other custom providers

The reason this structure matters is that you can use different models depending on the type of task.

For example:

A lightweight model for quick drafts
A high-performance model for precise judgment
A separate model for image generation
A development-focused model for coding assistance
A cost-efficient model for large-scale processing

In other words, Aside is not a structure that goes all in on one model, but a structure that combines models depending on the situation.

This is extremely useful for managing actual operating costs.

The Most Important Thing Other People Rarely Talk About

Here is a truly important point.

Many reviews end at the level of “it is good, it is interesting, it automates things.”

But from a practical work perspective, something else matters more.

1. Aside’s Real Value Is Greater in “Personal Routines” Than in “Large Projects”

People usually imagine automating large projects.

But in reality, the efficiency gains often come from small tasks like these.

Repeated ordering
File organization
Comment event processing
Thumbnail replacement
Repeated searching
Reservation preparation
Folder organization
Data collection

These are exactly the kinds of tasks that eat away at your time every day.

Aside delivers a strong cost-to-benefit effect in this area.

2. Browser Automation Involves More “Personal Information-Related Tasks” Than Expected

There are not only advantages.

To use Aside properly, personal accounts, personal data, personal files, and personal workflows are often involved.

That is why people often find it difficult to publicly share their know-how in detail.

This is not simply a matter of features; it is because personal information and work habits are deeply connected in this area.

In other words, Aside is not an “AI that is good for showing off,” but an AI that becomes powerful when attached to your own routine.

3. Speed Is the Real Point You Can Feel

Many people say Aside is good, but explanations of why it is good are often weak.

The reason ultimately comes down to speed.

The speed of reading the browser
The speed of moving between tabs
The speed of maintaining context
The speed of continuously processing multiple tasks

Because this speed is fast, the number of times a person has to intervene in the middle decreases.

And this feels extremely significant in practice.

AI is ultimately better when it is faster.

This is especially true for repetitive work.

Who Aside Is a Good Fit For, and Who It Is Not a Good Fit For

People Aside Is a Good Fit For

People who do a lot of repetitive work in the browser
YouTube, blog, and social media operators
People involved in online stores, events, or shipping work
People who frequently make reservations, bookings, or orders
People who already subscribe to multiple models
Solo entrepreneurs interested in automation
Office workers who want to maximize productivity

People Aside Is Less Suitable For

People who do almost no browser-based work
People who are more comfortable doing everything manually
People who feel highly anxious about automating personal information entry
People who rarely use AI tools
People who expect “perfect results” immediately without any setup

Why It Is More Attractive from a Cost Perspective

Another advantage of Aside is its cost structure.

You can basically start for free and use it by connecting the subscription models or APIs you already have.

In other words, it is not a structure where you have to pay for everything again from scratch.

This matters because:

People who already use Claude can connect Claude
People who already use ChatGPT can use that environment
People who use Grok or MiniMax can connect them as they are
People who use local models can reduce costs even further

Ultimately, the major advantage is that it is an AI browser that preserves and uses your existing investment assets.

Core Point Keywords to Watch from an SEO Perspective

This issue does not end with the popularity of a single AI browser.

From a broader perspective, it connects to the following keywords.

Global economic outlook
AI browser
Generative AI
Work automation
Fourth Industrial Revolution
Productivity innovation
AI trends
Digital transformation
Browser agent
Personal workflow automation

This trend ultimately moves in one direction.

It is the era in which AI directly performs repetitive tasks inside the browser that people used to handle themselves.

This is not a short-term trend, but a market that is likely to grow further.

Conclusion: Why Aside Matters

Aside is not attracting attention simply because it is an “AI browser made by Koreans.”

The real reasons are as follows.

It handles practical work inside the browser
It automates repetitive routines
It is fast
It can connect multiple models
It is especially strong for personal tasks
It has a flexible cost structure
You can immediately feel the productivity improvement

In other words, Aside is closer to an AI that works well than an “AI that talks well.”

And this difference may determine the future of the AI browser market.

< Summary >

Aside is not just an AI browser, but a task-oriented AI that handles actual work inside the browser.

It is strong in repetitive routines such as ordering, reservations, content analysis, thumbnail creation, and file organization.

It can also connect existing models such as Claude, ChatGPT, Grok, and MiniMax, making it cost-efficient.

The core points are speed and execution capability, and its practical value is especially noticeable in personal workflow automation.

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*Source: AI 겸임교수 이종범